Overview

• The Fundación Piel Sana’s Euromelanoma 2025 initiative has expanded this summer with nationwide screening events and sun-safety messaging.
• Consumer surveys reveal 78% of Spaniards now prioritize sun protection over tanning and 90% acknowledge the cancer risk of excessive UV exposure.
• REDECAN and AECC figures show melanoma diagnoses surged nearly 50% over the past decade, but post-1990 cohorts are already experiencing lower incidence rates.
• Dermatologists warn that baby boomers still face high rates of actinic keratosis and non-melanoma skin cancers stemming from decades of intense, unprotected sunbathing.
• Experts recommend protective clothing and hats as a first line of defense and note that emphasizing sun-induced skin aging drives stronger behavior change than cancer-focused warnings.