Overview

• Hotel overnight stays in Spain reached 48.1 million in August 2025, up 0.9% year over year, driven by non‑residents (+1.7%) as resident nights slipped 0.5%, according to INE.
• Madrid recorded more than 2.1 million hotel nights in August, a 3.8% annual rise, with an average daily rate of €121.6 (+12.6%), 55.3% occupancy, and 16,644 people employed in the sector (+8.5%).
• Foreign travelers represented 57.4% of Madrid’s August visitors, contributing 1.66 million overnight stays with an average stay of 2.06 nights.
• Gipuzkoa registered the highest pricing in the Basque Country, averaging €194 per hotel night in August and €238 in Donostia, with room occupancy at 87.5% across the province and 90.4% in the capital.
• Eustat reported modest growth across Euskadi in August with entries up 1.5% and overnight stays up 1.2%, while in Gipuzkoa foreigners accounted for 60.2% of hotel entries and international spending has doubled in two years to €96.4 million, led by high daily outlays from Japanese visitors.