Overview
- 43% of riders plan to buy within 12 months, with the average new-bike budget down about €500 to €11,064 and €4,668 for used.
- Preference shifts to new models at 39% versus 35% for used, with 97% opting for combustion and road bikes leading interest.
- Safety and infrastructure dominate concerns, as 46% flag approaching intersections as most dangerous, only 15% approve road surface, and 91% cite guardrails as a problem.
- Electrification lags due to limited awareness and uptake, with only 1% owning an electric motorcycle, 23% aware of subsidies, and about 6% having applied.
- Digital and training trends show potential yet hurdles persist, with 36% open to a fully online purchase but 87% needing a test ride, and 71% willing to take post-license training though local offer awareness remains low.