Overview
- FITUR 2026 runs January 21–25 at IFEMA with representation from 161 countries and about 10,000 companies.
- The Community of Madrid will debut an F1 ‘Madring’‑inspired stand with LED lighting and choreographed robotic arms, alongside reinforced Metro Line 8 service of up to 100% during the fair.
- Madrid Fusión (January 26–28) adopts the theme ‘El Cliente Toma el Mando’, expands its international roster of chefs, and launches the new Madrid Fusión Experience to engage attendees directly.
- Asturias expands its Madrid Fusión stand by 50% and schedules continuous showcookings and tastings highlighting DOP and IGP products with regional chefs.
- Regional and local programs include Guadalajara’s ‘emociones únicas’ campaign with 1,600 tapas at FITUR, Segovia’s eclipse‑focused tourism agenda, and Lalín’s Feira do Cocido spotlight on January 27 at the gastronomy fair.