Overview

• The campaign, part of the Strategic Plan for HIV and STI Prevention 2021-2030, was unveiled on June 9 to address a sharp rise in infections among Spaniards under 34.
• Health ministry figures show that since 2016 gonorrhea infections have climbed 42.6%, syphilis cases have risen 24% and chlamydia incidence has quadrupled in young people.
• Officials warn that a widespread belief that STIs are a thing of the past has fostered a false sense of immunity and led to inconsistent condom use.
• The slogan “Ya debería tener mala suerte” will feature in digital, video and print ads to underscore asymptomatic transmission and the need for regular testing.
• A promised free condom distribution program for 16- to 22-year-olds remains unactivated more than a year after it was first announced.