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Spain Arrests Lyoness Representative in Madrid Pyramid Scheme Investigation

Police are tracing over €52 million in alleged pyramid-scheme funds and have not ruled out further arrests.

Overview

  • J. G. B., identified as Lyoness’s Spanish legal representative, was detained on July 23 in Madrid by UDEF agents under Operation Peldaño.
  • The scheme, active since 2011, combined a loyalty-discount program with a referral network requiring a €2,000 upfront fee and monthly subscriptions of €99 to €399.
  • In March 2023, 803 investors filed a complaint in Spain’s Audiencia Nacional citing more than €5 million in collective losses, triggering the current investigation.
  • Investigators allege the network generated over €52 million in illicit profits by camouflaging investments to evade oversight by the Banco de España and CNMV.
  • Lyoness Holding Europe AG restructured its subsidiaries in 2014 to obscure liability and expand operations across multiple European jurisdictions.