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Spain and Mexico Post Tourism Highs for 2025, With Record Arrivals and Rising Spend

Official updates show spending rising faster than arrivals, underscoring tourism’s growing weight in both economies.

Overview

  • Spain received 91.5 million international visitors from January to November 2025, up 3.4% to the highest Frontur reading, as foreign tourist outlays reached €126.7 billion, a 6.9% increase.
  • Hotel use in Spain grew 6.1% while rental housing fell 1.9% and non‑market stays fell 5.6%; most trips lasted 4–7 nights, with long stays declining, and the Canary Islands led November as Catalonia, the Balearics and the Canaries topped year‑to‑date arrivals.
  • Mexico logged 38.4 million international tourists in January–October 2025, a 13.6% rise, with Sectur estimating US$35.8 billion in 2025 tourism revenue and projecting about 48 million international visitors for the year.
  • Mexico reported 92.6 million domestic travelers in 2025 and about five million tourism jobs, highlighting broader gains beyond beach hubs with notable recoveries in Acapulco and Mazatlán.
  • Air connectivity in Mexico expanded with 110.7 million passengers in 2025, 111 new routes and 14 million seats scheduled for November 2025 to March 2026, supporting continued growth into 2026.