Overview

• CEO Bob Jordan said the airline is open to adding airport lounges and a dedicated premium cabin for high-end customers.
• Southwest is weighing long-haul international service to Europe but would need to acquire larger aircraft for those routes.
• The carrier has already introduced basic economy fares, baggage fees and will roll out assigned seating in early 2026.
• Despite these changes, Southwest has not seen significant customer defections to rival airlines.
• The overhaul comes under pressure from competitors such as Delta, United and American alongside activist investor Elliott Investment Management urging higher revenue.