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Southwest Begins Selling Assigned Seats for January Flights

The moves aim to modernize operations, unlocking new fee-based income.

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Overview

  • Southwest opened seat sales on July 29 for flights beginning Jan. 27, 2026.
  • Passengers can now pay to select standard or Extra Legroom seats or receive an assignment at check-in if they opt out.
  • The airline will switch to an eight-group boarding system organized by seat location when assignments take effect.
  • Rapid Rewards credit card holders can pick seats 48 hours before departure regardless of fare bundle.
  • This shift complements new fare tiers and baggage fees introduced after ending the ‘bags fly free’ policy.