Overview

• Starting August 13, Peet’s "Off the Grid" medium roast will replace the Community Coffee Signature Blend on all Southwest flights with beverage service.
• The deal marks Peet’s first collaboration with a major U.S. airline and underscores Southwest’s effort to elevate its inflight experience.
• A co-branded launch event will offer free samples at Peet’s East 8th Street store in Chicago during the Air and Water Show on August 15–16.
• Peet’s presence in 25 Southwest-served airports, including hubs in San Francisco, Denver, Houston and Phoenix, will ensure a consistent ground-to-air coffee experience.
• The partnership complements Southwest’s upcoming introduction of new fare bundles and assigned seating scheduled for early 2026.