Southwest Airlines Now on Google Flights

Travelers can compare Southwest fares with other airlines directly on Google Flights, enhancing visibility and convenience.

Southwest Airlines flights now appear on Google Flights, allowing for direct fare comparisons.
The airline had previously limited fare visibility to its own website, complicating comparison shopping.
Southwest is piloting this partnership with Google, with bookings still directed to Southwest's site.
This digital shift aligns with other potential changes in Southwest's business model, including seat assignments.
Travelers can use Google Flights' price-tracking tool to monitor fare changes and adjust bookings accordingly.