Southwest Airlines Faces Intense Proxy Battle with Elliott Management

CEO Bob Jordan rallies investors and employees as the hedge fund pushes for major leadership changes.

Elliott Management seeks to replace Southwest's CEO and two-thirds of the board.
Southwest's operating costs have surged by 23% since the pandemic, with minimal revenue growth.
The airline plans to introduce premium seating and overnight flights to boost earnings.
Southwest's stock has dropped over 7% year-to-date, while rivals show stronger margins.
Elliott's proposed changes aim to raise the stock price by 86% within a year.