Southwest Airlines Ends Free Checked Bags, Introduces New Fees and Policies
The airline's decision to charge for checked bags and implement other cost-cutting measures has drawn backlash from loyal customers and industry experts.
- Starting May 28, Southwest Airlines will charge for all checked bags unless passengers meet specific criteria, such as holding Rapid Rewards elite status or Southwest credit cards.
- The airline is introducing a Basic Economy fare, which includes more restrictions and fewer perks, such as no seat assignments before check-in.
- Southwest is also adjusting its loyalty program, reducing points earned on lower fares and introducing expiration dates for flight credits.
- These changes come as the airline seeks to boost revenue and align with industry practices, but critics argue it undermines Southwest's long-standing customer-friendly reputation.
- The announcement has sparked frustration among customers, with some threatening to switch airlines, while Southwest's stock saw an 8% increase following the news.