Southwest Airlines Considers Overhauling Boarding and Seating Policies

Amid financial challenges, Southwest Airlines explores changes to its unique open seating and boarding process to boost revenue and efficiency.

Southwest Airlines is reevaluating its boarding and seating arrangements, including the possibility of assigned seating, to increase revenue and customer satisfaction.
The airline faces a $231 million loss in Q1 2024, prompting a review of its service offerings and operational strategies.
CEO Bob Jordan emphasizes the need for strategic changes that maintain the airline's distinct character while addressing financial pressures.
Southwest will not introduce baggage fees or segregate cabins with curtains, maintaining some customer-favored policies.
The airline plans to announce specific changes and strategies in September at an investor day.