Southwest Airlines Considers Ending Open Seating to Boost Revenue

CEO Bob Jordan reveals potential cabin reconfiguration plans following a disappointing first-quarter earnings report.

Southwest Airlines is exploring changes to its single-class, open-seating arrangement as part of new revenue-driving initiatives.
The consideration of assigned seating marks a significant shift from the airline's long-standing simple and user-friendly model.
No final decisions have been made, but initial studies on potential cabin changes have produced 'interesting' results.
Competitors like Delta and United have seen high revenue growth from premium seating, influencing Southwest's considerations.
Southwest remains committed to no baggage fees, differentiating it from other U.S. carriers that charge for seat selection and baggage.