Overview
- London Fire Brigade scaled the response to about 25 engines and 150 firefighters after the blaze broke out at 8:55 a.m. on Bridge Road.
- Large sections of the two‑storey warehouse and retail building were reported alight, with updates noting the structure was fully involved internally and externally.
- London Ambulance Service said there have been no patients so far, as crews remain on scene with fire and police.
- Control officers received more than 50 calls, witnesses reported repeated explosions, and turntable ladders were deployed to attack the fire from height.
- Heavy smoke visible for miles prompted keep‑windows‑shut advice, Bridge Road closures and a 427 bus diversion, while the cause remains under investigation.