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South Korean President Condemns Busan Hotel Price Spikes After BTS Tour Reveal

Reports of tenfold rate hikes with canceled reservations fuel outcry as fans book Busan stays for the June 12–13 shows.

Overview

  • President Lee Jae Myung denounced alleged price gouging linked to the concerts, urging penalties strong enough to outweigh any unjust gains, with no formal enforcement actions announced.
  • Hotel listings for the concert window surged by as much as ten times typical rates, including a viral post citing a ₩18 million charge for two nights at a Busan property.
  • Some properties reportedly asked guests to cancel existing reservations, citing overbooking, in order to relist rooms at higher prices.
  • Within hours of the schedule release, many hotels in Busan tourist areas such as Haeundae, Gwangalli and Gijang showed sold-out status for the concert dates.
  • The Busan shows fall on June 12–13 as part of a 79-date tour, with demand intensified by the June 13 debut anniversary and the city’s ties to members Jimin and Jungkook, while HYBE also faces criticism over ticket pricing.