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South Korean Court Says Avatar Insults Can Harm Real People, Awards Damages to Plave

Plave has appealed, contesting the modest compensation.

Overview

  • Uijeongbu District Court’s Goyang branch ordered the defendant to pay 100,000 won to each of the five members, totaling 500,000 won.
  • The court rejected the defense that avatars are merely fictional and held that avatars function as expressions of identity whose public insults can damage the user’s reputation.
  • The case arose from a July 2024 post on X that disparaged the virtual idol group’s appearances.
  • The plaintiffs sought 6.5 million won per member, but the judge limited compensation after weighing the post’s tone and circumstances.
  • Outlets describe the ruling as an early test of legal protections for performers represented solely by digital avatars in South Korea.