Overview

• The Presidential Committee on Popular Culture Exchange was inaugurated on Oct. 1 at Kintex in Goyang with President Lee Jae Myung in attendance alongside co‑chair Park Jin‑young.
• A photo booth using preset celebrity frames produced images of President Lee posing with a digitally inserted BTS member RM that were later posted to the president’s social media.
• RM reacted on Weverse with the line “OMG is this photoshopped?”, drawing rapid engagement from fans and amplifying attention to the launch.
• President Lee described the committee as combining ministerial policy capacity with private‑sector creativity and pledged active government support to make popular culture a core economic industry.
• Park Jin‑young voiced an ambition to create a global festival that could “surpass Coachella,” while the launch featured performances by Le Sserafim and Stray Kids and video messages from figures including Bong Joon‑ho and Park Chan‑wook.