South India Commands 58% of FY25 IMFL Sales With Karnataka Leading as Whisky Growth Cools to 1.4%

CIABC cites a weak first quarter driven by elections plus shifting excise rules as the drag on FY25 volumes.

Overview

CIABC data show the five southern states and Puducherry consumed 23.18 crore IMFL cases in FY25, equating to 58% of national volumes.
Karnataka topped all states with 6.88 crore cases (about 17% share), followed by Tamil Nadu at 6.47 crore cases, with Telangana and Andhra Pradesh near 9% each.
Pan-India whisky volumes reached 40.17 crore cases, up 1.4% from FY24, reflecting muted expansion at the national level.
Regional results were mixed, with Uttar Pradesh leading the north at 2.50 crore cases, Maharashtra at 2.71 crore in the west, and West Bengal at 1.49 crore in the east.
Standout moves included 10% growth in Puducherry and declines in Punjab (-20%) and J&K (-15%), as the industry navigated high taxes, Maharashtra’s MML change, BIO-brand treatment, and pending dues in Telangana while premium segments continued to grow.