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South Carolina Poised to Shift From Under Armour to Nike in 2026

A Friday trustees vote comes under a UA agreement that restricts early talks.

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Jul 14, 2025; Atlanta, GA, USA; South Carolina Gamecocks head coach Shane Beamer talks to the media during SEC Media Day at Omni Atlanta Hotel. Mandatory Credit: Jordan Godfree-Imagn Images

Overview

  • Multiple reports led by the Post and Courier say the Board of Trustees is expected to consider and approve a new multi-sport Nike deal on Friday.
  • The switch would begin with the 2026–27 academic year after the current Under Armour contract ends on June 30, 2026.
  • The existing 10-year UA agreement signed in 2016 included a $2 million signing bonus, $24.5 million in rights fees, $500,000 for baseball, and about $44.5 million in product, according to reporting.
  • Contract provisions reported in the media restrict formal talks with other brands until Jan. 1, 2026 and give Under Armour a 15-day right of first refusal.
  • The move would end nearly two decades with UA, make South Carolina the latest SEC program to realign apparel partners, and could allow Gamecocks teams to wear A’ja Wilson’s Nike A’Ones and reconnect with Dawn Staley’s past Nike ties.