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South Carolina Poised to Move From Under Armour to Nike in 2026

Contract provisions still separate the reported move from a finalized switch.

Overview

  • The Board of Trustees scheduled a Aug. 22 meeting with an agenda item titled "Athletics Department: Apparel Agreement."
  • Reports indicate the Nike deal would begin with the 2026–27 academic year after the current contract ends on June 30, 2026.
  • South Carolina’s 2016 Under Armour agreement included a $2 million signing bonus, $24.5 million in rights fees, $44.5 million in product allotment, and $500,000 earmarked for baseball.
  • Existing terms bar formal negotiations with other brands until Jan. 1, 2026 and grant Under Armour a 15‑day right of first refusal to match any offer.
  • A switch to Nike would open access to signature products such as A’ja Wilson’s shoes and could influence team branding and NIL opportunities.