South Carolina-Iowa NCAA Women's Title Game Shatters TV Ratings Records

The championship game drew an unprecedented 18.9 million viewers, surpassing men's basketball and setting a new standard in women's sports viewership.

South Carolina defeated Iowa 87-75 in the NCAA Women's Basketball Championship, attracting 18.9 million viewers, the highest ever for a women's basketball game.
The viewership for the women's final was significantly higher than the men's game, which had 14.82 million viewers, showcasing a growing interest in women's sports.
Caitlin Clark of Iowa, who broke the NCAA all-time scoring record, played a pivotal role in drawing viewers, with the game reaching a peak of 24.1 million viewers in the last 15 minutes.
The success of the women's tournament reflects broader trends in media, with increased exposure and promotion of women's sports leading to higher ratings.
Experts suggest the 'Caitlin Clark effect' and improved coverage are key factors behind the surge in popularity of women's basketball.