Overview
- As Ever opened its first in-person retail presence at Godmothers bookshop in Montecito, which Meghan Markle promoted on Instagram.
- Sources cited by GB News said the bottle seen in an ice bucket contained water with decorative ice and that no alcohol was served.
- Online comments referenced California licensing rules for alcohol service, prompting the clarification about the display.
- Godmothers, co-founded by Jennifer Rudolph Walsh and Victoria Jackson, is the first location to sell As Ever products in person.
- Oprah Winfrey featured As Ever preserves on her recommendations list, and the brand offered a 10% discount as GB News sought official comment.