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Sources Call Chalamet’s ‘Marty Supreme’ Campaign ‘Kardashian-ized’ as Early Screenings Sell Out

Early sellouts with a largely 17–24 audience highlight a pivot toward fashion drops, collaborations, viral spectacle.

Overview

  • An industry source quoted by Page Six characterized Timothée Chalamet as “Kardashian-ized,” tying his promotional style to his relationship with Kylie Jenner.
  • The rollout has emphasized Gen Z tactics including orange-themed fashion, streetwear drops, pop-ups, and a viral parody Zoom skit, alongside brand collaborations coordinated by A24.
  • Deadline reported a $875,000 limited debut with 92 sold-out screenings across six theaters in New York and Los Angeles, with presale buyers largely ages 17–24.
  • Multiple outlets, citing unnamed sources, report Chalamet and Jenner are still together, with the pair keeping their relationship mostly private during promotion.
  • Page Six–sourced reports suggest Jenner is expected to join Chalamet at upcoming awards shows and attend the Kardashian family’s Christmas Eve party at Kris Jenner’s home.