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Soundcore’s Sleep A30 Earbuds Launch in U.K. and E.U. With Adaptive Snore-Masking and Smart ANC

Early hands-ons highlight comfort gains for side-sleepers, with doubts about the 'AI brainwave' claims.

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Soundcore Sleep A30 Earbuds Tackle Snoring Disruptions With Adaptive ANC
The Soundcore A30s.
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Overview

  • The third‑generation sleep earbuds are on sale in the U.K. and E.U. for £199.99/€249.99, with prior reporting putting U.S. pricing around $229.99.
  • An adaptive snore‑masking system uses microphones in the charging case to detect snoring within about 1.5 meters and triggers real‑time, tuned masking audio in the earbuds.
  • Soundcore cites Smart ANC that can reduce external noise by up to 30 dB, plus battery life up to 9 hours per charge in local mode and up to 45 hours with the case (about 6.5/35 hours when streaming).
  • A 7% slimmer, low‑profile design targets side‑sleepers, with multiple silicone and memory‑foam tips and ear wings offered in classic white or mist green.
  • Companion app features include automatic sleep and position tracking, a repeatable silent alarm with snooze, and a Find My Earbud alert, with the product showcased at IFA 2025.