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Soriana Launches Eighth Julio Regalado Brochure Featuring VAT-Back Offers and 3×2 Deals

Running through July 31, the campaign features electronic-money VAT refunds in key departments alongside targeted price cuts on fresh meat and produce.

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Overview

  • Soriana released its eighth Julio Regalado brochure on July 11, delivering offers valid through July 17 across all store formats and online channels.
  • Between July 11 and 14, shoppers receive VAT refunds in electronic money on electronics, white goods, toys, stationery, motorcycles, home goods, pools, automotive items, inflatables and hardware.
  • The new flyer includes 3×2 bundle deals on wines and liquors, cereals, cookies, pet supplies, deli meats, yogurts, floor cleaners and hair care products.
  • Select produce and meat promotions run July 11–14, with beef at 199 pesos per kilo and saladette tomatoes at 21.80 pesos per kilo among featured discounts.
  • The Julio Regalado 2025 mid-year sale remains active until July 31 to boost consumer savings and drive retail sales at Soriana’s more than 800 outlets and Soriana.com.