Overview

• The supermarket chain issued a Sept. 27 statement denying any collaboration or commercial relationship with Gonzaga and rejected her posts as unilateral uses of its brand.
• Soriana said it only recognizes ambassadors announced on its official channels and warned it may act against any misuse of its name or logo.
• Gonzaga responded on Instagram claiming she was approached via email and WhatsApp about a store opening in Cancún and posted screenshots, which have not been confirmed as an authorized campaign.
• The public dispute follows her release earlier this year under Mexico’s juvenile system after a stabbing case, with a judge requiring periodic check-ins, psychological treatment, and specialized supervision.
• Media outlets report she raised her sponsored-content rates after leaving detention, fueling scrutiny of monetization tied to notoriety and the risks brands face when engaging controversial creators.