Overview
- Forbes, citing analyst models, pegs Sora’s run-rate costs at roughly $15 million per day, or about $5.4 billion a year, with an estimated $1.30 to generate a standard 10‑second clip.
- AppFigures data shows roughly 4 to 4.5 million downloads by Halloween after a late‑September launch, with reporting estimating millions of short videos produced daily.
- OpenAI has begun limiting users to 30 free videos per day and is selling roughly ten additional clips for about $4, with executives signaling further reductions to free allowances as capacity tightens.
- The company declined to provide Sora usage figures or to comment on the cost estimates, leaving public calculations dependent on assumptions about GPU time, pricing, and user behavior.
- Rights holders, including groups representing Studio Ghibli, Bandai Namco, and Square Enix, have protested alleged use of copyrighted content, as reporting also highlights OpenAI’s recent $12 billion quarterly loss.