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Sora Backlash Intensifies as OpenAI Removes IP‑Violating Videos and Pledges Tighter Rights Controls

Talent agencies and studios argue the app’s opt‑out approach shifts copyright burdens onto creators.

Overview

  • Innovative Artists called Sora a serious threat to clients’ IP, WME told OpenAI to exclude all of its clients from the latest update, Disney said it never authorized use of its works, and the Motion Picture Association urged immediate action to stop infringing videos.
  • OpenAI said it is taking down generated content featuring well‑known characters from Sora’s public feed and will introduce more granular controls for rights holders, according to company executive Varun Shetty.
  • Sora surpassed 1 million downloads within about a week on iOS and users quickly produced videos with famous brands and characters, accelerating concerns from Hollywood and rights holders.
  • Appfigures reported a surge of Sora‑branded clones on Apple’s App Store that drew roughly 300,000 installs and more than $160,000 before many were removed, highlighting weaknesses in marketplace review processes.
  • Morgan Stanley said leading developers plan to increase training compute roughly 10× by late 2025 with a potential capabilities inflection in 2026, while a Wiley survey found 84% of researchers now use AI but confidence in its reliability is falling; Didi Autonomous Driving raised ¥2 billion to advance L4 deployment.