Overview

• Sora 2, an invite‑only iOS app in the U.S. and Canada, pairs AI video generation with a TikTok‑style feed and a Cameos feature that lets users place their likeness in clips with granular controls to revoke use or delete videos.
• OpenAI has begun notifying studios and talent agencies that copyrighted works will be eligible for use by default unless rights holders request exclusion, with case‑by‑case reporting and no blanket catalog bans.
• The latest model improves realism and control, adding synchronized dialogue and effects, more accurate physics, and the ability to follow complex multi‑shot instructions while maintaining consistent world state.
• Security specialists and talent representatives warn of deepfakes, scams, and image‑rights abuses; WME told agents it will defend clients’ intellectual property and likenesses after early viral clips stoked concern.
• The app quickly reached the top spot among free downloads on Apple’s App Store as OpenAI signaled rapid iteration and more invite codes, entering a crowded field that includes Meta’s Vibes and Google’s Veo.