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Sophie Cunningham Leverages Enforcer Image in Podcast Debut and Brand Push

The Indiana Fever guard is building a media platform to extend her marketability by capitalizing on her high-profile defense of Caitlin Clark

Kelsey Mitchell #0 of the Indiana Fever dribbles against Kahleah Copper #2 of the Phoenix Mercury at Gainbridge Fieldhouse on July 12, 2024 in Indianapolis, Indiana.
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Overview

  • Cunningham launched Show Me Something on Colin Cowherd’s The Volume with cohost West Wilson this week.
  • In her debut episode she delivered a profane defense of Clark, calling anyone who doubts her status as the league’s face “dumb as f***.”
  • She revealed the WNBA fined her about $900 for the June 17 flagrant foul that also chipped her tooth.
  • Her enforcer persona has attracted endorsement deals with Ring, Arby’s and Adidas and driven her social media following past one million.
  • Women of Wrestling co-owner Jeanie Buss and other pro wrestling promoters have publicly courted Cunningham for her fierce on-court reputation.