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Sophie Cunningham Issues NASCAR Start Command at Homestead

The appearance highlights her growing motorsports profile reshaping her off-court brand, spotlighting questions about event guest vetting.

Overview

  • Sophie Cunningham joined country singer Cole Swindell to give the official “start your engines” command at the NASCAR Cup Series championship at Homestead-Miami Speedway.
  • The Homestead role was at least her third NASCAR-related appearance this season after serving as an Arby’s brand ambassador in Atlanta and working as a pit-road reporter at Gateway.
  • Cunningham recently waved the checkered flag at the Formula 1 race in Austin and has repeatedly taken ceremonial and media roles that move her public profile beyond basketball.
  • Her track visits included walk-throughs of garage areas, on-camera work for USA Network, and personal exchanges with drivers who gave her gifts and praised her, signaling growing access to racing circles.
  • Past appearances have drawn online criticism focused on her prior public comments about transgender athletes, raising reputational risks for event organizers and renewed scrutiny of guest vetting.