Overview

• Cunningham’s hard foul on Jacy Sheldon in the final minute of the June 17 Fever–Sun game resulted in both players’ ejections and a $400 Flagrant 2 fine plus an additional undisclosed penalty
• Her TikTok audience swelled from about 302,000 to more than 1.2 million within days of the incident, while her Instagram following climbed by over 300,000 to surpass 800,000
• Sportico estimates that the rapid jump in Cunningham’s social media reach could be worth upwards of $1 million in endorsement value
• The Indiana Fever’s online store reports that Cunningham’s jerseys are now selling out quickly and scheduled to ship on or before July 8
• Dubbed “the enforcer,” Cunningham brings a black belt in Taekwondo earned at age six and a family lineage of University of Missouri athletes to her fiercely protective court presence