Overview

• Kesari Veer, Pancholi’s first major lead since his acquittal, struggled at the box office and highlights his ongoing effort to rebuild his career.
• He describes himself as a reluctant social media user and admits jealousy of peers who remain offline.
• Pancholi asserts that an actor’s bank balance now effectively controls their visibility and shapes public perception.
• He praises young stars for their savvy use of social media and PR tactics to maintain brand image and perform damage control.
• He cautions that constant digital access has dissolved the mystery that once underpinned traditional superstar culture.