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Sony’s International Productions Unit Targets Anime-to-Live-Action, Seeks Action-Comedies

The division underscores a theatrical-first model backed by a P&L-driven greenlight requiring five approvals.

Overview

  • At TIFFCOM in Tokyo, SPIP head Shebnem Askin said the team is actively meeting Japanese rights holders to source anime for live-action adaptations.
  • The slate is expanding to action-comedies after a recent focus on comedies and melodramas, with Marcos Carnevale’s next film in development.
  • Askin framed the push as complementary to Sony assets Crunchyroll and Aniplex, citing 2025 box-office momentum from Demon Slayer and Chainsaw Man.
  • SPIP reiterated that theatrical releases remain its priority, with streaming platforms positioned as complementary despite recent direct-to-streaming deliveries in Mexico.
  • Greenlights require creative approval, a detailed profit-and-loss plan, and at least five signatures, as the unit builds on franchises like Kingdom and multi-territory remakes.