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Sony’s Icon Blue DualSense Is a Walmart-Exclusive Special Edition Launching Oct. 20

Walmart is the exclusive U.S. seller, reflecting Sony’s limited-run, heritage‑branded accessory strategy.

Overview

  • U.S. and Canada release is scheduled for October 20, with Mexico and Chile following on October 28.
  • The limited-run controller will be sold exclusively through Walmart in the U.S., both in stores and online.
  • Pricing is set at $84.99 USD and about $109 CAD, with regional prices listed for Mexico and Chile.
  • The all-blue design features glossy PlayStation shapes on the touchpad and Katakana on the back spelling PlayStation.
  • Initial coverage highlights mixed reactions to the bold colorway, with some outlets calling it overly bright.