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Sony's Aniplex and Crunchyroll Launch Joint Anime Production Company Hayate

The Tokyo-based venture aims to create premium anime content for Crunchyroll's global streaming platform, leveraging expertise from both companies.

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Aniplex, Crunchyroll

Overview

  • Hayate Inc., a new anime production company, has been established as a joint venture between Sony subsidiaries Aniplex and Crunchyroll.
  • The company will focus on planning, developing, and producing anime content exclusively for the Crunchyroll streaming service, which has over 15 million global subscribers.
  • Hayate's leadership includes Chairman and CEO Masanori Miyake and President and COO Leo Watanabe, both from Aniplex, with staff drawn from both parent companies.
  • Sony's investment in Hayate reflects the growing global popularity of anime, which has become a $22 billion market and a key pillar of Sony's entertainment strategy.
  • Upcoming projects include collaboration on the North American release of 'Demon Slayer: Kimetsu no Yaiba Infinity Castle,' with the first film of the trilogy set for release on September 12, 2025.