Overview
- Sony confirmed in late September 2026 that the company and its affiliates will not exhibit at CES 2027, breaking a continuous run that began with the event’s 1967 inaugural edition.
- The company said the decision reflects a strategic shift toward games, music, film and technology meant to support creators, which it sees as a higher priority than large consumer-hardware trade shows.
- Corporate moves that shrank Sony’s hardware profile helped prompt the exit: the Sony–Honda Afeela EV project was paused and Sony moved its Bravia TV business into a joint venture with TCL earlier this year.
- Sony’s absence removes CES as a likely public venue for next-generation PlayStation hardware reveals, increasing the chance the company will use its own digital channels such as State of Play for major gaming announcements.
- The move is symbolic for the industry given Sony’s long CES history and could alter how major exhibitors plan trade-show spending even as Sony retains auto-related businesses like automotive image sensors.