Overview
- Sony confirmed Monday that neither it nor its affiliates will exhibit at CES in January 2027, marking the company’s first absence since the show began in 1967.
- The company framed the move as part of a strategic shift away from large consumer-electronics trade shows toward entertainment businesses and technologies that support creators.
- Sony’s recent reassessment and effective scrapping of the Sony–Honda Afeela electric-vehicle joint venture removed a major reason the firm had used CES to maintain a high-profile presence.
- The withdrawal makes a major CES reveal of next-generation PlayStation hardware less likely, though Sony has not ruled out announcing products through its own digital events or other channels.
- Sony still retains key technology businesses, including its role as a major supplier of automotive image sensors, and will likely pursue in-car entertainment and IP-led opportunities outside the CES platform.