Overview
- Sony confirmed on Monday that the company and its affiliates will not exhibit at the Consumer Electronics Show in January 2027, ending a continuous presence that began with the inaugural 1967 event.
- The company said the decision reflects a strategic shift to prioritize entertainment, intellectual property and tools for creators rather than broad hardware displays at trade shows.
- Sony’s high-profile joint venture with Honda to build the Afeela electric vehicle, which underpinned its recent CES appearances, unraveled during 2026 and has been put under reassessment, removing a key reason for a big CES booth.
- The absence makes a CES reveal of unconfirmed products such as the PlayStation 6 unlikely for January, though Sony could still choose other venues to share product updates.
- The move follows other business shifts this year — including the sale of the Bravia TV unit to TCL — while Sony retains core tech roles such as supplying automotive image sensors and exploring in-car entertainment opportunities.