Particle.news
Download on the App Store
39 ARTICLES
·
4d ago

Sony Weighs PS5 Price Hikes and U.S. Manufacturing to Counter Tariff Costs

Facing a $680 million tariff impact, Sony explores shifting PlayStation 5 production to the U.S. and potential hardware price increases.

FILE - A logo of Sony is seen at the headquarters of Sony Corp. on May 10, 2022, in Tokyo. (AP Photo/Eugene Hoshiko, File)
Image
Image
Image

Overview

  • Sony forecasts a 13% profit decline for FY2025-26, attributing a $680 million impact to U.S. tariffs on Chinese imports.
  • PlayStation 5 consoles remain subject to a 30% tariff, despite a temporary reduction in broader import duties from 100%.
  • CEO Hiroki Totoki stated that U.S.-based PS5 manufacturing is under consideration as a cost-saving measure.
  • CFO Lin Tao confirmed Sony is evaluating price increases for hardware, though no decisions have been finalized for the U.S. market.
  • Sony's gaming division saw a 43% rise in operating income last fiscal year, despite a dip in PS5 unit sales from 20.8 million to 18.5 million.