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Sony Unveils Japan-Only PS5 Digital Priced at ¥55,000, On Sale Nov. 21

Sony targets price-sensitive Japanese buyers with a domestic-only, Japanese-language model.

Overview

  • The new digital-only console is region-locked to Japan and supports Japanese as the system language, with use limited to Japanese PlayStation accounts.
  • Orders open Thursday in Japan, with the retail launch set for Nov. 21.
  • At ¥55,000, the model is nearly 25% cheaper than the current ¥72,980 PS5 Digital in Japan and undercuts the $499 U.S. price.
  • The strategy mirrors Nintendo’s domestic-only approach for Switch 2 and aims to bolster PlayStation’s standing in a market where Nintendo leads.
  • The localized price cut follows recent global PS5 hikes linked to tariffs and cost pressures, as affordability concerns for younger players have drawn industry attention.