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Sony to Shut Down PlayStation Stars Loyalty Program by 2026

The program will stop accepting new members immediately, end rewards earning by July 2025, and fully terminate in November 2026 as Sony refocuses its loyalty strategies.

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Overview

  • Sony announced that PlayStation Stars will no longer accept new members starting May 21, 2025, as part of its planned shutdown of the loyalty program.
  • Current members can earn points and digital collectibles until July 23, 2025, after which no new campaigns, rewards, or status upgrades will be available.
  • The program will officially close on November 2, 2026, with members able to redeem remaining points until that date if they have not expired.
  • Sony cited insights gained from player engagement and evolving trends as the basis for winding down the program and exploring new loyalty initiatives.
  • Launched in 2022, PlayStation Stars was app-based and never integrated into PlayStation consoles, offering points and digital collectibles that were not based on blockchain or NFTs.