Sony Subsidiaries Aniplex and Crunchyroll Launch Anime Production Venture Hayate Inc.

The Tokyo-based joint venture aims to produce premium anime content for Crunchyroll's global audience, combining Aniplex's production expertise and Crunchyroll's distribution capabilities.

• Hayate Inc., based in Tokyo, will focus on planning, developing, and producing anime content for Crunchyroll's global streaming platform.
• The joint venture is led by Masanori Miyake as Chairman and CEO and Leo Watanabe as President and COO, both from Aniplex.
• Hayate will leverage Aniplex's production expertise and Crunchyroll's marketing and distribution capabilities to cater to the growing international anime fanbase.
• The company will outsource animation production to external studios while focusing on funding and development of new anime projects.
• This initiative reflects Sony Group's strategy to prioritize anime as a key growth area, amid the global anime market's expansion to $22 billion by 2023.

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