Overview

• Analysts predict Sony will release a PlayStation 5 Pro in the second half of 2024, aiming to boost interest in the console brand.
• The PS5 Pro is expected to feature a proprietary DLSS-like solution and support AI upscaling, marking a first for consoles.
• Sony's recent financial struggles include a $10 billion drop in value and near-decade low gaming margins, attributed to rising game production costs and declining hardware sales.
• Despite the PS5's strong initial sales, Sony has had to revise its sales forecast down by four million units, with no major franchise releases expected until April 2025.
• The gaming industry anticipates the PS5 Pro could rejuvenate Sony's console sales, especially with the upcoming release of Grand Theft Auto VI.