Overview

• During its latest financial results briefing, CFO Lin Tao apologized for the inconvenience caused by the Xperia 1 VII shutdown bug and said the brand remains a very important part of Sony’s business.
• Sony has initiated a free replacement program for affected Xperia 1 VII units in Japan and has temporarily halted sales until fixes are implemented.
• The CFO stressed that communication technology cultivated through Xperia development underpins other Sony products such as cameras and audio devices.
• Xperia’s market share has shrunk as Sony withdrew from key regions and outsourced production, but the line continues to target photography enthusiasts with manual-control features.
• Despite no new smartphone launches since May, Sony signaled plans to continue developing Xperia models as part of its long-term technology portfolio.