Overview

• The increase takes effect August 21, setting new MSRPs at $549.99 for PS5, $499.99 for Digital Edition, and $749.99 for PS5 Pro.
• The adjustment applies only to consoles sold in the United States, and Sony says prices for accessories remain unchanged.
• Sony announced the move in a PlayStation Blog post from executive Isabelle Tomatis, citing a “challenging economic environment.”
• Industry reporting links the decision to higher U.S. tariff costs, following May remarks from CFO Lin Tao that Sony might pass such costs to consumers.
• Rivals have raised prices this year as well, and Sony had already lifted PS5 hardware prices in Europe, the UK, Australia and other regions earlier in 2025.