Overview

• New U.S. MSRPs are now in effect: PS5 at $549.99, Digital Edition at $499.99, and PS5 Pro at $749.99.
• The increase applies only to consoles sold in the United States, and Sony says accessory prices remain unchanged.
• Sony announced the move in a PlayStation Blog post authored by Isabelle Tomatis, its vice president of global marketing.
• Analysts and reporting link the decision to tariffs on imports from countries including China, Japan, Vietnam and Malaysia that raise per‑unit costs.
• The change follows Sony’s earlier 2025 regional increases and industry-wide hikes from Microsoft and Nintendo, with some U.S. listings briefly selling out as shoppers purchased before the new prices took effect.