Overview

• Speaking at a Bank of America conference, Sony Pictures CEO Ravi Ahuja said the old playbook no longer works and warned, "you can’t make a bad movie."
• He outlined a new standard for the genre that emphasizes novelty, emotional stakes, and event-level positioning to entice theatergoing.
• Sony’s Spider-Man–adjacent slate has suffered steep declines, with Venom grossing $856 million worldwide, Morbius at $167 million, Madame Web at $100 million, and Kraven the Hunter at $62 million.
• Multiple outlets report Sony has paused further live-action Marvel spinoffs following those results, even as the studio continues animated Spider-Verse projects and a Spider-Noir series.
• Ahuja voiced confidence in the next Tom Holland-led entry, Spider-Man: Brand New Day, with Dark Horizons reporting it is currently filming.